What a white-label prop firm is
In a white-label deal a technology vendor licenses you its prop stack and you put your brand on it. Traders buy challenges on your website, trade on a platform with your logo, and see their progress in your dashboard. The vendor hosts and maintains the software; you set the rules, the prices and the payouts.
It is not a prop firm in a box. Vendors sell software, not a business: you are still the company traders pay, the one that approves payouts, and the one that answers when something goes wrong. Some vendors call their bundle turnkey, which usually means the platform plus a CRM and setup help.
What is in the box, and what stays with you
Packages differ, but the split below is typical. Match-Trader, for example, lists terminals, white-label branding, challenge configuration, a demo execution mode and data feed, and hosting in its prop packages 1.
| Part | Usually from | What to check |
|---|---|---|
| Trading platform | Vendor | Web, mobile and desktop terminals with your branding. |
| Challenge engine | Vendor | Phases, targets, drawdown and consistency rules you configure. |
| Trader dashboard | Vendor | Where traders buy challenges and track their progress. |
| Price feed and demo execution | Vendor | Simulated accounts still need real prices; ask who pays for the data. |
| CRM and back office | Shared | Often bundled in turnkey packages; some firms replace it later with their own. |
| Risk and abuse tools | Shared | The vendor flags patterns; you decide breaches and defend them. |
| Payments | Shared | The vendor integrates gateways; getting a provider to accept you is your job. |
| KYC | Shared | Integrations are common; the KYC contract and its per-check fees are yours. |
| Company, terms and legal advice | You | The vendor licenses software; it does not take on your legal position. |
| Payout reserve | You | Cash to pay your first funded traders. No vendor provides it in a standard deal. |
| Brand, marketing and affiliates | You | Affiliate modules exist; the traders, and the cost of finding them, are yours. |
The parts in the last group decide whether you can launch at all. A vendor can switch on a platform in weeks; it cannot get your payment provider approved or fund your first payouts.
Who provides white-label prop technology
These are the platforms new forex and CFD firms most often launch on, a prop back office that runs on top of them, and a futures example. We list what each vendor or the trade press publishes, with the source. This is not a ranking and no vendor has paid to appear here.
| Provider | Market | What is published |
|---|---|---|
| Match-Trader | Forex and CFDs | Prop packages from $2,500 a month, with challenge configuration, tournaments, an affiliate module and hosting included. 1 Checked 29 Oct 2026 |
| cTrader (Spotware) | Forex and CFDs | Offered to prop firms through partners such as B2Broker's cTrader white-label prop solution; for firms using their own or third-party solutions, cTrader's prop server is charged per account rather than by trading volume, per Spotware in January 2025. 2 Checked 29 Oct 2026 |
| DXtrade (Devexperts) | Forex, CFDs and futures | Devexperts onboarded 40 prop firms to DXtrade in a year and now also targets futures, per Finance Magnates in August 2024. 3 Checked 29 Oct 2026 |
| TradeLocker | Forex and CFDs | Markets a dedicated prop firm offering. Its published Starter plan is $3,000 a month for up to 500 active accounts; larger custom plans are priced on request. 4 Checked 29 Oct 2026 |
| FPFX Tech | Forex, CFDs, futures and crypto | A prop back office (trader dashboard, challenge rules, CRM, affiliates and risk tools) that runs on top of MT4, MT5, cTrader, DXtrade, Match-Trader and Rithmic. Says it powers more than 300 prop firms; prices on request. 12 Checked 29 Oct 2026 |
| Volumetrica | Futures | Futures prop platform and CRM that says it is used by over 20 futures prop firms, with dxFeed data. 5 Checked 29 Oct 2026 |
| Quadcode (WL Prop) | Forex and CFDs | White-label prop package covering evaluation programmes, CRM, web and desktop platform, KYC and PSP connections, risk management and liquidity. The page lists setup costs from $17.5k and time to market from 2 weeks, without saying whether the cost is one-off. 13 Checked 31 Oct 2026 |
Futures is a different market. Firms there need exchange data and a platform that supports futures, and the options are fewer. In November 2025 Finance Magnates reported that ProjectX, a futures platform used by several prop firms, would wind down its third-party service, with one firm citing a 28 February 2026 end date 6. Check how long a vendor has served firms like yours.
What a white-label costs
Vendors price in three ways, sometimes combined. Ask for the price at today's account count and at five times that, because the pricing model matters more than the starting number.
- Fixed monthly tiers. Match-Trader publishes $2,500 a month for its basic white-label, $4,000 for turnkey and $5,000 for a server licence, and says pricing is structured per account 1. Our own Match-Trader white-label cost about $4,000 a month for up to 2,000 active accounts in 2026.
- Per account. cTrader charges prop firms per account rather than by trading volume, according to Spotware 2. Your bill grows with your trader count, not with how much they trade.
- Setup fee plus revenue share. Some turnkey providers take less upfront and a share of your sales or profit instead. Prop firm executives quoted by Finance Magnates called some of these profit-sharing models "exorbitant" 7. Model the share at your target volume, not at launch.
Building your own is the other end of the scale. One prop firm CEO told Finance Magnates that a CRM and trader dashboard built in-house can cost $350,000 to $2 million before staff, against $5,000 to $10,000 a month for a white-label 7.
Run your own numbersThe cost estimator turns the platform fee, payments, KYC and your payout reserve into a launch budget.Open the cost estimatorWhat about an MT5 white label?
An MT5 white label is not a product MetaQuotes sells directly. It is access to MetaTrader 5 through a company that holds a full server licence, branded for you. B2Broker, a vendor in this market, wrote in September 2025 that MetaQuotes no longer issues white-label licences 8.
For prop firms the bigger issue came in February 2024, when Finance Magnates reported that brokers stopped providing MetaTrader to several prop firms, with MetaQuotes not confirming its role 9. Many firms moved to Match-Trader, cTrader, DXtrade or TradeLocker.
Some firms have since returned with their own direct licence. In March 2025 Funding Pips did so, and an industry source told Finance Magnates that MetaQuotes accepts prop firms that license directly and do not serve US clients 10. One CEO put the cost of an MT5 licence at around $10,000 a month 7. For a new firm that is a later decision, not a launch one.
What to ask before you sign
Most problems with white-label vendors start in the contract, not the software. Ask these in writing.
- Price at scale. What will we pay at 2,000, 10,000 and 50,000 active accounts, and what counts as active?
- Revenue share. Is any part of the fee a share of sales or profit? On gross or net, and does it ever end?
- Your data. Who owns trader, payment and affiliate data, and how fast can we export all of it in a usable format?
- Termination. How much notice must either side give, and what happens to open accounts during a migration?
- Prop features. Does the platform support our rules out of the box: daily and maximum drawdown, consistency, payout schedules and abuse detection?
- Restrictions. Which countries, instruments or client types will the vendor not let us serve?
White-label, hybrid or build
Most firms move through these stages rather than picking one forever.
- White-label to launch: weeks rather than months, and your money goes into marketing and the payout reserve instead of engineering.
- Hybrid once you know your numbers: keep the vendor's platform, run your own website, CRM and payout flow. This is where most firms end up.
- Build only with an engineering team and a need the vendors cannot meet. You still need a platform or price feed underneath.