Does a prop firm need affiliate software?

Not with a handful of partners paid by hand. Once you run tiers, sub-affiliates or recurring commissions, you need software that records every sale and its commission. Many prop CRMs include an affiliate module, so ask your vendor before you buy a separate tool.

What is the difference between CPA and revenue share?

CPA pays a fixed amount for each sale an affiliate brings. Revenue share pays a percentage of what the referred trader spends, which can include resets and later purchases. A hybrid deal pays some of each. CPA is easier to budget; revenue share keeps paying the affiliate for as long as the trader keeps buying.

Should affiliates get a discount code?

A code lets an affiliate's audience buy without clicking a link, which helps on video and live streams. Decide whether the code gives the trader a discount or only identifies the affiliate: every discount comes out of the same fee as the commission.

What happens to a commission when a sale is refunded?

Set it in your affiliate terms before launch. Hold commissions until the refund and chargeback window has passed, and reverse a commission when its sale is refunded or charged back. Check that your tracking tool can reverse a commission, not only delete it, so your records still add up.

Can a prop firm advertise on Google?

Google's ad policies neither name nor ban prop firms. Ads that promote trading CFDs or forex fall under its complex speculative financial products policy, so describe the product as it is, and check verification for each country before you set a budget.

Can a prop firm advertise on Facebook and Instagram?

Meta's policy does not name prop firms either. It changed at least four times in 2026 (20 March, 30 April, 26 and 29 October), so re-read it before each campaign, and note the extra US restrictions on investment products.

Prop Firm Marketing: Affiliate Software and Ad Rules (2026)

Part 01

How affiliate deals work

An affiliate is paid on sales, so a commission costs you only when a challenge sells. Software built for prop firms supports the usual deal types: a fixed amount per sale (CPA), a share of revenue, a hybrid of both, and tiers that pay more as an affiliate sells more ¹. Four terms decide what a deal really costs:

What counts as a sale. The first purchase only, or resets and repeat purchases too. Track360 sets a CPA on the first purchase and a separate commission on repurchases ².
Where the trader is. A buyer is worth more in some markets than in others, and deal terms can follow that. Track360 lets firms set terms by country or region ².
Who recruited the affiliate. A sub-affiliate deal pays an affiliate on the sales of the partners they bring in. Tracknow and Trackdesk both support it ¹ ³.
How long a trader counts. One commission per trader, or commissions on every later purchase. Tracknow supports lifetime and recurring commissions ¹.

Where commissions fit in the numbersCommissions and discounts come out of the same challenge fee as the payouts to funded traders. The money explainer shows how.See where the money goes

Part 02

Affiliate software prop firms use

We list what each vendor publishes, with the source and the date we checked it. This is not a ranking and no vendor has paid to appear here.

Affiliate software prop firms use (not a ranking)
Vendor	What is published
Tracknow	Ready-made prop trading affiliate programme with CPA, revenue share, tiers and sub-affiliates. ¹ Checked 31 Oct 2026
Track360	Affiliate and IB tracking built for prop firms: purchase and repurchase deals, coupon or link attribution and loyalty tiers; integrates with cTrader, MetaTrader and Trade Tech Solutions. No pricing published. ² Checked 31 Oct 2026
Trackdesk	Affiliate tracking from first click to funded account by link or promo code, with crypto affiliate payouts via Confirmo; names Nexgen ProTrader Funding and Top One Futures as users. Revenue-based pricing, no figure published. ³ Checked 31 Oct 2026
Post Affiliate Pro	General affiliate software; its programme directory lists the prop firm Fidelcrest as running on it. No prop-specific product. ⁸ Checked 31 Oct 2026

Of the three built for prop trading, only Tracknow publishes prices: $349 a month for its Enterprise plan, from $700 a month for Enterprise Plus, and tailored plans on request ¹.

Part 03

Links, codes and who gets the sale

Traders arrive through an affiliate's link, with a code typed at checkout, or both. Decide which one wins when they point at different affiliates, before it happens. Track360 lets a firm choose whether codes or links take priority and set last-click rules ²; Trackdesk attributes sales from both links and promo codes ³.

Part 04

Google Ads rules

None of the Google Ads policies below mentions prop firms, funded accounts or trading challenges (read on 9 November 2026). Three of them can still apply to a prop firm's ads:

Financial products and services. The landing page must show the business's physical address and all associated fees, visible without a click or a hover ⁴.
Financial services verification. Advertisers verify separately for each country they target, against the regulators and registries Google lists for that country. The list runs from the UK (since September 2021) to every EEA country (the last on 15 September 2026); on 9 November 2026 it did not include the US or Canada ⁵. Google's pages do not say whether a prop firm counts as a financial service here, so check before you plan spend around it.
Complex speculative financial products. Ads for CFDs, spread betting, rolling spot forex and related speculative products run only in listed countries, for licensed providers that Google has certified. Under the same policy, ads that lead to affiliate sites with related content or broker reviews are disapproved ⁶.

Describe the product as it isThe legal hub's wording section: simulated accounts, and no hint of a regulatory status you do not have.Read the wording section

Part 05

Meta rules for Facebook and Instagram

Meta's financial services ad policy, last updated 29 October 2026, does not mention prop firms either ⁷. Four of its rules matter to one:

Verification. Financial advertisers verify their business or identity, and show they are authorised by the relevant regulator where that is a requirement ⁷.
Licences. Advertisers may need a licence in the country they target, and Meta may review it ⁷.
CFDs. Ads cannot promote contract for difference (CFD) trading, binary options or initial coin offerings ⁷.
The United States. Ads targeting the US cannot promote investment products or opportunities, even as education, unless the advertiser is an accredited brokerage or licensed financial adviser verified by Meta. They also cannot invite people to message the advertiser about them ⁷.

Prop firm marketing: affiliates, tracking and ad rules